Journal every trade.
Learn faster.

A pro-grade investment journal in Google Sheets with app-like dialogs. Own your data, import broker CSVs, and get analytics that improve decisions.

Privacy-firstOne-time purchase100% Google Sheets
StockAlpha dashboard preview

Better decisions

Pre-trade checklists, clear thesis & invalidate-if, and rules you’ll stick to.

Fewer mistakes

Post-mortems, reminders, and a bias coach that flags patterns early.

Measurable edge

Expectancy, tag EV, timing vs 52-week range, calendar heatmap & streaks.

Actions menu

Take action

One-click actions add structure: record decisions, run checklists, create contracts, make predictions, capture feelings, and set reminders.

Analytics preview

Analytics

Dashboard with heatmap, activity, top ideas, tag EV, and timing vs 52-week range. Export weekly/monthly reviews to PDF.

Decision screen

Track decisions

Buy, sell, pass, trim and add — with confidence, tags, and follow-ups. Mirror to a normalized log for clean analytics.

How it works

  1. 1 Copy the Google Sheet (you own the file).
  2. 2 Run the Setup wizard to load tags, checklists, and demo data.
  3. 3 Use the big dialogs before/after trades and import broker CSVs.

Pricing

Pro

$59 one-time

  • Full spreadsheet + dialogs
  • CSV importer & dashboard
  • Weekly/Monthly reviews
Buy Pro

Lifetime

$99 all updates

  • Everything in Pro
  • Future features & presets
  • Priority help
Buy Lifetime

14-day refund. One license per user. No subscription.

FAQ

Will it work with my broker CSV?

Yes. Map columns once in the importer; we save your mapping for reuse.

Do I need to code?

No. It’s a Google Sheet with polished dialogs. You can customize later if you want.

Where is my data stored?

In your own Google Drive. You fully control access and backups.

Windows/Mac?

Any modern browser. It’s Google Sheets.